Hello. I’m Beth Roth.

I lead teams to design what’s next.

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Experience Design Leader shaping scalable, GenAI-powered servicing platforms.

I create experiences that empower associates, reduce customer friction, and reimagine how organizations engage in their most critical service moments. Whether it's aligning leaders around a 5-year vision, simplifying legacy systems, or weaving GenAI into the servicing workflow, I lead teams to connect the dots and make complexity feel effortless.

 

 

Case Studies

The majority of my work is focused on internal applications for large corporations, the below projects are password protected. If you'd like to review my portfolio please reach out, I'd love to walk you through them.

 

 

I build strong relationships, thoughtful systems, and meaningful work—because how we get there matters just as much as where we’re going. Where people thrive, great work follows.

People

I lead with intention. I build teams that trust each other, hold high standards, and grow through clarity and care. Whether I’m mentoring through stretch opportunities or navigating feedback conversations, I help people lead with confidence—and show up as their best selves.

Process

I bring structure to ambiguity. I create rituals and frameworks that ground teams through change, drive consistency across portfolios, and bridge user needs with business goals. It’s not just about shipping—it’s about scaling what works.

Projects

I lead bold, messy, meaningful work. From AI-enhanced platforms to multi-year servicing roadmaps, I help organizations define the vision, align cross-functional partners, and build the systems that bring it to life. My sweet spot: stitching strategy to delivery.

 

 

more corporate work

Apple Rewards

Apple Rewards

Priceline Rewards

Priceline Rewards

Decision Quest

Decision Quest

Vanguard Labs

Vanguard Labs

Endo Pharmaceuticals

Endo Pharmaceuticals

 
 

I turned my thirst for creativity and passion for solving complex problems into a career.

 
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