I lead teams building the future of AI-powered experiences.
Hello. I’m Beth Roth.
Selected work
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Case studies
Past engagements
Designing AI for Moments that Matter: Building experiences customers want
AI Summit, Javits Center • NYC | December 11, 2025
Day 2 GenAI Stage Keynote
Visual Design CoP Panel
Internal Leadership Panel • Virtual | February 2025
Behavior-Based Servicing in Conversational Experiences
Voice & AI Summit, Arlington • VA | October 2024
Highly attended session
Ideas I’ve brought to the stage
Recent Writing
Designing in the Age of Curiosity, Complexity, and AI: What attending Config reignited — and where I’m taking it next | Medium | May 2025
Teaser of corporate work
Apple Rewards
Priceline Rewards
Decision Quest
Vanguard Labs
Endo Pharmaceuticals