I lead teams building the future of AI-powered experiences.

Hello. I’m Beth Roth.

Selected work

Case studies are password-protected. Request access.

Past engagements

Designing AI for Moments that Matter: Building experiences customers want
AI Summit, Javits Center • NYC | December 11, 2025
Day 2 GenAI Stage Keynote

Visual Design CoP Panel
Internal Leadership Panel • Virtual | February 2025

Behavior-Based Servicing in Conversational Experiences
Voice & AI Summit, Arlington • VA | October 2024
Highly attended session

Ideas I’ve brought to the stage

Apple Rewards

Teaser of corporate work

Apple Rewards

Priceline Rewards

Priceline Rewards

Decision Quest

Decision Quest

Vanguard Labs

Vanguard Labs

Endo Pharmaceuticals

Endo Pharmaceuticals