I align cross-functional teams to orchestrate streamlined, standardized, and future-ready platforms—where user needs, business goals, and evolving technology come together in meaningful, impactful ways.
Hello! I’m Beth Roth, an Experience Design Leader passionate about crafting innovative, industry-leading service experiences. Currently, I'm spearheading the Agent Servicing and Platform design programs under Card Servicing at Capital One.
My path has woven through front-end development, product design, design research, service design, and design strategy—making me an adaptable, holistic thinker and maker. I’ve had the privilege of designing for a spectrum of clients, from small businesses and start-ups like Pet360 (now Chewy.com) to large corporations in the pharmaceutical, HR, entertainment (Comcast), and financial (Vanguard, Barclaycard & Capital One) industries.
I received my Bachelor of Fine Art with a focus on Graphic and Interactive Design from Temple University Tyler School of Art in Philadelphia, Pennsylvania. I completed a Disruptive Strategy course through the Harvard Business School and received a UX Certification through the Nielsen Norman Group (NNg).
Two recent career highlights I’m most proud of: First, crafting Capital One’s Strategic Servicing Vision—an initiative so impactful that the CEO referred to it as “the template for generative AI,” demonstrating "jaw-dropping, game-changing levels of servicing.” And second, leading the qualitative research that influenced a significant shift in re-evaluating overdraft policies within the Bank.
Outside of work, I’m often on the sidelines cheering for my two kiddos in their latest adventures. My husband, an AP Physics teacher and cross-country coach, has inspired my own running journey. Since my first 5K in 2018, I’ve been racking up miles and chasing PRs—with 2025 looking like my year to beat! You’ll also find me with a book (or three) on my nightstand and a crochet project in hand, my idea of a balanced creative life.
WHAT MY COLLEAGUES ARE SAYING ABOUT ME
“Beth is one of the most caring, intuitive and detailed people I have ever worked with, which gives her very strong tools for leading projects and teams.
Beth is a compassionate and thoughtful contributor to the overall team environment. She actively engages in other’s work to provide feedback, find connection points, and help strengthen work for all. She is fast to celebrate contributions and wins of her teammates. And she creates a feeling of belonging and camaraderie in the way she takes time to keep track of people’s milestones, favorite snacks, or when they might need a little boost. This inherent care for others makes her an ideal team lead – as you can ensure she will always have her team’s emotional health at front of mind.”
“Beth has repeatedly stepped into the void with me — diving headfirst into complexity of organizational structure and people, visions and customer empathy research. I love having her as a partner because she’s incredibly adept at taking that complexity and mapping it out to tell a story that brings the pieces together in a compelling, thoughtful, and inspirational way. She has a wide aperture for things that she has worked on or adjacent to and pulls it in to add color and grounding in the work that she does.”
“Beth consistently and proactively uses her design research expertise to champion research-backed customer experience vs. shooting from the hip/gut. This lends credibility to our work with product and tech partners and ensures the experiences we design will meet the needs of our customers. Beth is a ready and willing collaborator. She naturally and proactively connects dots between past/current work and the particular problem space.”
Areas of practice
People leadership
User Experience Design
User Interface Design
Interaction Design
Responsive Web Design
Service Design
Design Strategy
Design Thinking
User Research
Usability Testing
Prototyping
Front-End Development
Tools
Figma
Lucid
Sketch
Mural
Adobe Creative Cloud
Axure
Google Suite
InVision
OmniGraffle
Brackets
Git
All the post-its and sharpies
CERTIFICATIONS
Disruptive Strategy: Harvard Business School Online
UX Certification: NN/g Nielsen Norman Group
6 courses completed:
Designing Influence
Persona: Turning User Data into Human-Centered Design
Service Blueprinting
Managing User Experience Strategy
Measuring UX and ROI
Storytelling to Present UX Work