I turn complexity into a story everyone can get behind.
I lead design teams through the hard middle of big change: new technology, old systems, and organizations learning to work in new ways.
Most recently, I led a design team of six designers and managers building an AI-enhanced servicing platform for a major financial institution. The work covered strategy, delivery, and getting cross-functional teams to agree on what customers and associates need. I've shaped multi-year roadmaps, simplified fragmented systems, and earned the trust of executive leaders.
In December 2025, I delivered the Day 2 opening keynote on the GenAI Stage at The AI Summit New York: "Designing AI for Moments that Matter."
When things get messy, I build alignment.
Storyteller
I make the complex clear.
I find the thread in a tangle of requirements, systems and ambiguity, and turn it into a story teams understand and rally behind.
Connector
I get everyone on board.
When there are too many voices and no clear path, I get everyone moving in the same direction.
Team builder
I build teams where individuals thrive.
Everyone on my team has a voice, a seat at the table, and room to do the best work of their career.
How I lead
Great work comes from great environments.
I lead by investing in people. I set a high bar for clarity and craft, and I make room for stretch, learning, and reflection. How we get to the outcome matters as much as the outcome itself.
Whether I'm guiding a team through ambiguity, coaching a designer to find their voice, or helping partners rally around a shared vision, I show up with intention, empathy, and a clear point of view. I love building simple, cohesive experiences. I love building stronger teams even more.
How I got here
I didn't take a straight path; every step shaped how I lead and design today.
After earning my BFA in Graphic and Interactive Design from Temple University’s Tyler School of Art, I took a detour into front-end development, moved into product design, then went deep into research, service design, and strategy.
This mix of experiences made me a holistic thinker. I zoom into the details, zoom out to see the whole system, and stay grounded in what users need at every level.
I've had the privilege of designing for a wide range of clients, from start-ups like Pet360 (now part of Chewy) to large organizations in pharma, HR, entertainment (Comcast), and financial services (Vanguard, Barclaycard, and Capital One). Each chapter taught me something new about collaboration, complexity, and the impact of thoughtful design.
What my colleagues are saying
Vision and storytelling
"[She] helped drive the successful delivery of a strategic vision… that was wholeheartedly embraced and actioned on by a historically challenging and skeptical set of product partners."
— Design VP
"She has a visionary mindset… she is able to articulate and tell stories to get others excited on where we're headed."
— Product partner, Senior Manager
Alignment and influence
"Beth is the connective tissue between our Product partners… She draws connections across work and teams that our partners do not see and gets them to think holistically about the experience that they create together."
— Designer on the team, Principal Associate
"A keen ability to identify true MVPs and advocate for iterative delivery… staying focused on outcomes that matter, and not always the big and cool 'thing. She is able to take qualitative feedback from agents and product stakeholders and solve how to encompass such in simple and intuitive agent experiences."
— Product partner, Senior Manager
Leadership
"Beth has pushed me further than I could have imagined by being the first to challenge me with owning work… She inspires me to be better, and I know I can be because she believes in me."
— Designer on my team, Associate
"One of my favorite things about Beth's leadership is how she prioritizes connection, vulnerability, and empathy… her ability to create a safe and honest space is truly special."
— Designer on my team, Principal Associate